AN AFFINSYS PRODUCT
Why the metaverse matters to insurers
Customers increasingly expect financial services to appear in the context of their lives. Immersive environments can create new places for insurers to educate customers, demonstrate coverage, support service and build communities.
Customer experience
Digital avatars can provide a more engaging interface for policy discovery and support. AR and VR can also make complex concepts such as coverage, exclusions and claims easier to understand through interactive demonstrations.
Claims and risk assessment
Interactive 3D environments can support remote inspection and collaboration. Virtual representations of an incident or property can help assessors review information from different locations and potentially reduce assessment time.
Personalized insurance services
Behavioral and contextual data can help insurers design more relevant experiences and quotes, while real-time recommendations can guide customers through products and protection options.
Preparing for immersive insurance
- Embeddable digital humans and domain-specific voice experiences.
- Omni-digital wallets supporting multiple payment rails.
- Real-time recommendation and personalization services.
- Secure identity, policy and claims integrations.
How Agentic AI elevates this use case
Agentic AI gives immersive experiences a decision-making layer: understand what the customer is trying to accomplish, reason over policy and environment context, select the right experience, coordinate digital humans and enterprise systems, and learn from outcomes. The result is an immersive channel that can actually help customers complete tasks.